More Social Media Trends
Posted on 12/20/2010
Incorporating Facebook and Twitter into your small business marketing plan has become nearly a necessity in the past year. While some are still trying to figure out a successful approach to Facebook and Twitter use, entrepreneurs continue to add more online marketing tools to the mix. Here are a few more that you can check out and see if these sites can help your business in 2011.
At a minimum, small business owners should claim their business. If you wish, you can provide special offers. In a way, it becomes a low-cost customer loyalty program that’s easy to administrate. Say you own a coffee shop. You can give the mayor their first drink free or give a free drink to customers for every five check-ins. Restaurants could offer a desert special. Retailers can place discounts on items they want to move off the shelves that day. These special offers can be changed instantly, so if you’re having a slow day, try to push some activity through Foursquare special offers. And don’t forget to promote on your Facebook and Twitter pages.
Some businesses are using this tool to generate new customers. Your loyal customers will alert their friends through Facebook and Twitter because they want the discount and won’t get the deal unless enough customers sign up. Over 20 million Groupons have been purchased as of December 2010 and the site claims that 97 percent of businesses want to be featured again.
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