Three Lessons from Bravo’s Real Housewives Franchise
Posted on 11/07/2011
You read that right. The campy reality series spotlighting appallingly petty, chichi women in wealthy cities—New York, Beverly Hills and Atlanta among them—can teach you a thing or two about engaging your target audience. Take a hint from the network’s gaggle of nitpicking socialites to refresh your company’s marketing campaign.
Customers won’t remember your business if you change your colors or rewrite your tagline as often as Kim changes her wig. Resist the urge to reinvent yourself when you’re itching for attention (although that’d be a very Housewife-y thing to do).
Everything associated with your company needs to relate back to a consistent theme so that your target audience remembers you. Create a compelling brand voice and identity then stick to it.
Make sure you’re only sharing relevant content, too. For example, Adrienne Maloof asks her mostly female Facebook fans which dress she should wear to her next black-tie event. Followers jump at the chance to dress her.
Not only do the Housewives maintain engaging social media accounts, they also promote their presence on talk shows and in videos posted on Bravo’s website. Follow their cue with promotions in your direct mail campaigns, on your business cards and in every email signature.
Blog, Then Blog Some More
There’s nothing to emulate about the way Housewives interact with each other. But branding and blogging like a Bravolebrity will attract major attention to your business.
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