4 Steps to Generating Leads on LinkedIn
Posted on 12/12/2011
As for social media sites, LinkedIn is too boring to bear for many individuals. But for businesses, the professional networking site is a goldmine. That is, it’s a goldmine for businesses that know how to use it. Keep reading for four ways your business can use LinkedIn for greater lead generation.
#4 All Aboard
Don’t let your team treat LinkedIn like Facebook or Twitter by sharing party pictures and silly personal information. Prospective leads will be unimpressed and far less likely to give you their business.
#3 Get the Word Out
#2 Group Think
#1 Follow Up
Lead generation on LinkedIn definitely requires an investment of your time. But if you and your staff concentrate on engaging with professionals from relevant industries on the social media site, your list of prospects will grow and your sales will soar.
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