Placing Your Interest in Pinterest
Posted on 01/30/2012
By now you know that thanks to technology, companies have been able to reach consumers on a large scale. Maybe you’ve been using social media sites like Facebook to reach your customers or even tweeting to your followers on Twitter.
Now there may be another site to add to your online marketing efforts. Pinterest is a website that allows users to bookmark and organize their favorite things. Simply put, Pinterest allows you to “pin” your favorite posts onto virtual pin boards filled with your specific interests. And as a marketing professional, wouldn’t you want to be on your customers’ lists of the things they love?
For example, if you see a recipe you like on the site, you can organize it onto your recipe board. Then later, you go back and look it up on that board when you’re ready to cook. Although people use the site for craft ideas, wedding inspiration and a variety of other recreational uses, don’t underestimate the value of the site. Get started by logging on to pinterest.com and playing around with the site.
Here are some ways that you can use Pinterest for marketing to connect with your customers on a whole new level.
Web Site Content
While Pinterest may not suit every company’s marketing strategy, it may be worth a look to see if you can pin down some new customers.
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