Market Yourself by Teaming Up with a Nonprofit
Posted on 03/18/2013
You are part of running a business, and that business needs revenue to keep things happening. That’s the cold hard truth.
But this truth doesn’t mean money is the only thing that you care about. As a business professional, you’re just like the rest of us–you have dreams, aspirations and hopes for the world. You have beliefs about how the world could be a better place. If you’re like the rest of us in the business world, you believe in your product or service and its ability to actually improve people’s lives–otherwise, you wouldn’t be in your line of work.
Teaming up with a nonprofit organization–sometimes known as “cause marketing”–is one way to reunite your altruistic side with your pragmatic, business self. While there are a ton of great reasons to unite philanthropy with your marketing efforts, we’ll name just a few.
It Helps You
It Helps a Nonprofit
It Helps the World
Use your marketing prowess for good: to help a cause you believe in grow.
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