3 Things to Know Before Using Social Media for Your Business
Posted on 05/13/2013
Social media marketing is all the rage these days. The barrier to entry is extremely low (no money required–just create a free account!), so it seems like a straightforward win for your company.
Because it’s so easy to get started, few people think through their social media strategy and whether it’s really helping them. Here are three things to know before you start using social media for your business.
1. It’s Hard to Measure
2. It Isn’t Free
3. It’s About Your Brand
At the end of the day, social media is meant to build trust. And while it’s hard to measure, being trusted is the biggest prerequisite to customers buying what you’re selling. So, while social media may not be for all businesses, many companies have found success in putting these tools in their marketing mix.
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