How to Make a Great Landing PagePosted on 11/09/2015If you have a website, landing pages are vital to engaging your websites visitors and getting them to take action. In fact, landing pages are all about action. The sole purpose of a landing page is getting someone to do something. So, whether you want people to purchase an item, make a donation, download your e-book or sign up for your mailing list, you’ll definitely benefit from a properly crafted landing page. Kissmetrics brilliantly breaks down some of the features of a perfect landing page: Clear and Concise Headlines - Your landing page headlines should compel visitors to take a closer look. Keep them short and sweet. Good Grammar - Make sure you check and re-check for spelling errors and sloppy grammar. Strong Calls-to-Action - When visitors read your headline, they should know exactly what to do next. Create a call-to-action button that stands out on the page. Images and Videos - Videos of user testimonials, product images and other multimedia can give your visitors an extra push. Everything Above the Fold – The most important parts of your landing page should all fit neatly in the space a visitor sees without having to scroll. Want more tips? Check out Kissmetrics’ blog at blog.kissmetrics.com. |
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