How Humor Can Enhance Your Marketing Strategy
Posted on 06/20/2016
They say laughter is the best medicine, and for your marketing strategy, that just might be true. Many businesses—small and big alike—try to avoid humor in marketing for fear it might turn sour with the public. But if used appropriately, humor can be a great marketing tool to help grow your company. Still not sure? Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.
Clients Remember Your Business
An “AHA!” moment works like the punchline of a joke—you’re thinking along one line, when suddenly the joke switches course completely. For example: “What type of bow can’t be tied? A rainbow!” In this joke, one is initially thinking of bows in terms of yarn or string, but then the “AHA!” moment occurs when the line of thought switches to a rainbow.
Humor in your organization’s marketing campaign can help you be more memorable to potential clients. One tip to accomplish this: Deliver company data with a punchline. Poke a little fun at yourself or your business, while still being sure to market your products and services.
Clients Trust Your Business
Using appropriate jokes in marketing can lighten difficult situations, add joy to usually boring topics and create a sense of mutual humor. When clients have a shared happy experience with your organization, they will be more likely to trust your knowledge and expertise in the field.
For example, take the brand Clorox and one of its recent commercials. A little boy carries his potty trainer down the hall (and spills its insides everywhere) to show his mother how proud he is that he went potty. Using a situation that consumers can relate to, adding humor to it and then telling how your product can help, will lead clients to be confident in your business.
Clients Align With Your Business
Pop-culture references can be a great way to align yourself with consumers. This can be a fine line, so be confident that marketing jokes are appropriate and cannot be taken out of context before utilizing them. For example, many companies have been taking advantage of the current presidential race to showcase their products (e.g. Kellogg’s Pop-Tarts and their commercial of pop-tarts campaigning for president).
Having a mutual joke to share between your clients and your business builds the relationship and encourages a sense of unity. Consumers believe that you understand them and therefore want what’s best for them.
When it comes to your marketing campaigns, set your business apart through humor. Not only will consumers remember your brand, they’ll also trust and align themselves with your company. After all, a little laughter goes a very long way.
Commander Printed Products
3450 Camino Del Sol • Oxnard, CA 93030
Phone: (800) 722-3676 • Fax: (805) 988-6880