7 Strategies for Marketing to Gen Z
Posted on 04/22/2019
If you’re in marketing, chances are you’ve already heard about how to connect with Millennials; nowadays a new generation is bursting forth onto the consumer scene, many of whom just got their license and moved away to college. Born after 1995, Generation Z is the youngest generation to breach the boundaries of adulthood.
But don’t mistake their youth for insignificance. According to Fast Company, Gen Z will account for 40% of all consumers by 2020. And they’re not simply another generation of Millennials to market to. Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
1. Embrace authenticity.
2. Share your values.
3. Be on social.
4. Work with influencers.
5. Leverage reviews.
6. Keep it simple.
7. Use mobile first.
Marketing is an ever-changing game, and as Generation Z embraces adulthood, strategies are forced to adapt, too. If you want to connect with Generation Z, keep these marketing tactics in mind for how to share your product and support your business.
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