Why promotional products are more effective than advertising on TV, radio, or the Internet
Department store magnate John Wanamaker once noted that he knew 50% of his advertising dollars were wasted, he just wasn’t sure which 50%.
In the early 1970’s three major networks dominated television viewing. Today there are six, all eclipsed by cable and satellite systems which offer up to 500 stations. If you are typical, during your lifetime you will spend the equivalent of eight full years, 24 hours a day, watching television. That’s a lot of commercials to absorb.
Another negative is television programming is easily divorced from the commercial. A good example is “zapping,” where viewers immediately switch to another channel whenever any commercials come on, fast forward through recorded commercials, or hit the remote’s “mute” button, killing the sound so they don’t have to listen. And don’t forget that most TV watchers wait until commercials to go the bathroom, make a quick phone call, prepare a snack, etc.
Finally, have you ever scrambled to quickly jot down a phone number or website from a TV ad? Was that toll free number “800” or “888”? Was that website “.com,” “.net,” or “.org”?
We listen to radio even more than we watch television. The average household has five radios and 9 out of 10 people in this country listen to the radio more than three hours a day. That’s a lot of commercials zipping past our ears, begging to be remembered. But, will they? You know what goes on when people listen to the car radio: punching buttons, daydreaming, talking on the cell phone — most radio ads don’t even register with the average listener. Plus, once the ad airs, it’s gone forever.
Do you like unwanted pop-up ads? Are they annoying and time wasting? Case closed.
Five reasons why promotional products are a better way to advertise.
Commander Printed Products can help you cut through all that advertising clutter in five important ways:
These five aspects of promotional products combine to produce a client relationship that is unmatched by any other advertising media.
Commander Printed Products
3450 Camino Del Sol • Oxnard, CA 93030
Phone: (800) 722-3676 • Fax: (805) 988-6880