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Direct Mail Marketing

Direct mail is a more efficient and cost effective medium than TV or radio for reaching target markets “one-on-one” due to its four special strengths:

1. The ability to pinpoint customers and to personalize the mailing with variable data versus the “shotgun” method of newspapers, radio, and TV
2. The use of coupons, magnets or samples keeps your message in view much, much longer than any 30 second commercial
3. The ability to obtain valuable feedback via written surveys and questionnaires
4. The ability to measure response rates of different mail piece designs and offers

Commander Printed Products can put together a well planned direct mail marketing program to help reach your target audience. Please explore the multiple categories under the "Direct Mail" heading to find various tools available to help you find, target, win, and retain customers.

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