Variable Data Printing
VDP allows you to personalize neighborhood or national direct mail campaigns. By simply using the information from your data file, we can change the text and graphics from one printed piece to the next to better target customers with personalized messaging, tailored offers, and specific images
Studies consistently show that personalized marketing receives a far greater response than static pieces.
On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate up to 30%.
While the cost per piece of variable imagining direct mail is higher, your cost per response is much lower, increasing your return on investment.