Conceal & Reveal Scratch-Off Cards
These interactive products conceal information and then require action on the part of the recipient to reveal the hidden information. The most common application is the typical game piece used at fast food restaurants.
Retailers love the monthly birthday mailing program (mailed using your customer’s birthday mailing lists) featuring scratch off postcards. You set the rate of customer discounts ranging from 10% to 50%, or prizes with a 3% to 30% win rate.