Though many of you know it makes great business sense to give away calendars as holiday gifts,
there’s now concrete evidence supporting this idea. According to Incentive Magazine, a study done
by the Chicago-based Calendar Advertising Council shows that 72 percent of respondents use a
calendar five times a day, and 40 percent refer to their calendars ten times or more daily. Even more
pivotal, more than half rely on receiving one from a business supplier, with 67 percent saying they do
business with that supplier.
Bottom line: almost seven out of ten people who receive an imprinted
promotional calendar use the gift-giver for future business.